AI-generated

Building block 05

Brand identity & rebranding

Built from scratch or sharpened from what you have: this is where rebranding belongs. Afterwards your company looks the same everywhere, from the quote to the van to the trade show booth. Distinctive, not interchangeable.

What you'll have

A consistent brand identity with templates anyone in-house can use.

What we work on

What's inside.

Logo & basics

Built from scratch or sharpened from what you have: logo, colors, typefaces. The basics everything else is made from.

Templates

Quotes, presentations, social posts, letterhead: templates anyone in-house can use without breaking anything.

Applications

Vehicles, workwear, signage, trade show booth: wherever your company is physically visible.

Mini style guide

The rules on a few pages: what works, what doesn't, and why.

The case · TECCAD, plant engineering

From stock logo to a brand of its own.

TECCAD handles engineering design, project planning, manufacturing and control systems under one roof. The old logo looked like so many others in the industry: a blue swoosh, a standard typeface. We redrew the brand: a symbol of its own, a clear color palette of petrol and yellow, and a brand identity that works on everything, from the desk to the van.

01 · Before

Solid work. It just didn't show.

02 · Construction

Looking at what's inside the company and giving it shape.

03 · After

Distinctive, not interchangeable.

The brand in action.

Brand in Action · 6 applications · Images AI-generated

01 Vehicle · The symbol reads from 150 feet away.

TECCAD stationery: business cards, letterhead, envelope — 02 Stationery

03 Workwear

TECCAD company sign on the building — 04 Building

TECCAD trade show booth in petrol — 05 Trade show

TECCAD on a smartphone with the Z pattern — 06 Digital · The Z becomes a pattern.

The process

How the project runs.

Status & direction

What's there, what stays, what has to change.

Draft

Directions tested on real applications, not on a mood board.

Detailing

From logo to vehicle: everything worked through.

Handover

Templates, style guide, training.

Before we build: What does your company stand for?

A brand identity makes visible what's behind it. If positioning and direction are still open, it ends up random, no matter how good it looks. That's decision work. That's what mojoo is for. If you already have that clear, we get started right away.

What you'll have

What you take with you.

A brand identity that fits together
Templates for everything you need day to day
A mini style guide that sets the rules
Files you own, open and reusable

Part of the whole

How this block fits into the system.

Your brand identity runs through everything: website, social channel, ads, videos. Every new piece looks like your company.

Website → Building a social channel → Product marketing →

Where to start

A fit for a pilot project? Let's find out.

Tell us what's coming up for you. Two or three sentences are enough. We'll tell you if this building block is the right place to start.

Let's talk → Contact

hallo@mampap.agency